I’m expanding on my thoughts from a few weeks back.
LinkedIn functions as an afterthought for so many. Sharing of personal stories happens on Facebook. Well, most internet interaction seems to happen on Facebook. It had games, myriad other apps for consuming time. Yet, if you’re like me, you have a career to manage. I value my career, even though I’m trying to find a unique path through my work life. So, I’m trying to nurture my LinkedIn account.
Maybe I should call it “curate”. Immaterial, really, the label. What’s important is deliberate focus. I seek to expand my influence. Thus, connecting with new people consistently. At least weekly access, though I shoot for more. Sharing relevant articles. And, though seeking to expand my network, not add everyone in the world. Additionally, I want the heavy lifting done before I’m seeking a new job. That’s one of the cynical parts to LinkedIn. People don’t use the tool extensively until they’re job hunting. True or not, there is that perception. I have noticed more users sharing content, though, and with greater regularity. LinkedIn’s potential should really expand over the coming year.
These are just a few thoughts on what I’m doing with this interesting tool. I don’t think I’m utilizing it to it’s full potential, yet I’m doing better than most. What are you doing with it? Live it? Hate it? Let me know in the comments.
