I noticed this gem trending on Reddit today:Zales Fires Top Earning Saleswoman Because She Needs Surgery. Basics: Zales fires one of their best performing sales staff right after being informed she will need to take a disability leave. However one feels about this, the most crucial piece is that this is from 2009. 4 years later, this is rising on Reddit. You can guarantee that Zales will get hate messaging about this. Reminds me of one of the recurring issues I saw at Starbucks: Starbucks Hates The Military Rumor. This guy kept recycling, often at the most random times. Lesson: be very careful with your PR. Even false accusations will cycle through cyberspace and provide you regular aggravation. True ones will continuously rise up and bite, teeth sharper with each retelling.
The Everlasting Nature Of Bad PR
