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“What are the seven steps to successful SEO?”
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Successful SEO has seven key steps, per MOZ’s “Beginner’s Guide To SEO“. These are valuable ways to help your website be discoverable by new users by ranking high in Search Engine Results Pages.
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Crawl accessibility so engines can read your website
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Enabling search engines to find and index my site
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Compelling content that answers the searchers query
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The site needs to answer questions in an interesting and engaging way.
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Keyword optimized to attract searchers & engines
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Be thoughtful with the composition of the website so that relevant keywords are featured in the articles
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Great user experience including a fast load speed and compelling UX
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The site needs to be streamlined so that it loads quickly, yet also has an interesting and engaging design
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Share-worthy content that earns links, citations, and amplification
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Content that engages your audience enough that they feel compelled to share it.
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Title, URL, and description to draw high Click-Through Rates in the rankings
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Thoughtfully considering article titles, the site’s URL, and description to make it compelling to someone, seeing it in a search, is very interested in clicking on the link and coming to the page.
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Snippet/scheme markup to stand out in SERPs
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Make the additional comments that show up on the Search Results Page engaging and encouraging the viewer to click over to the site.
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What are the seven steps to successful SEO?
