Another post based on this past quarter’s research on SEO via Moz
There are many key tools for determining a good keyword strategy. The first, and most important one, is the act of questioning. Starting with core questions is critical to developing the right focus on for the other research tools. Who are our customers? What are their goals? What do they want? How do they search? Once you have answers for these, you can explore several other tools like:
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- Google Keywords Planner
- Google Trends
- Moz Keyword Explorer
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Google’s tools are perhaps the most important, as the vast majority of US based search is done via Google. Google Keywords gives you the ability to explore which keywords are relevant, which have high competition, and which have low competition. The “finding new keywords” tool looks particularly powerful. Google Trends is another tool that is worthy of adding to your toolbox. With it you can see what the world is searching for, both at the broadest levels as well as refined to the local or even hyper-local. Besides being able to search for specific keywords, you can also looking at macro trends across the internet. Moz, one of the leaders in digital marketing has their own Keyword Research tool. In many respects, it’s more powerful than Google’s. Especially for the Pro version. But even the free version has great details on their research dashboard, including keyword suggestions and SERP analysis.
With this type of work, you can determine the value of any keyword and build strategies around them.
