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Some Thoughts On Accessibility

Carl Setzer
high angle view of man with laptop on lap and phone in hand

Last week I joined a webinar: “Why We Need More Accessibility Designers“. The presenter is Anna Cook, an accessibility designer. I’ve long had an interest in accessibility and its impacts on technology. Technology can be a powerful solution for accessibility issues, and, of course, can create a whole set of new ones. I appreciated the discussion on the gaps that exist when it comes to addressing accessibility during design education (for my studies at Edmonds College, we have hit on the subject several times. Not with huge depth, but definitely greater than zero). 67% of accessibility issues originate in the design phase, and, of course, correcting issues during design is monumentally less expensive. We also touched on some specific elements, such as color.

Fortunately, this was recorded so you can watch it at your leisure.
https://youtu.be/dQVrfS74xyM

As is the case with these sorts of events, there were many things referenced during the discussion. I think most of them were added to the notes section of the YouTube video. I’ll drop my key links below, though.

Web Designer vs Web Developer

Carl Setzer
apple monitors

Someone recently pointed out that I should label my studies “web design” not “web development”. Now, this was not meant as a troll! But to better describe what I’m studying, and what I offer.

My coursework does NOT dive DEEP into code. Edmonds College does offer an associate’s degree with a similar title that does. That program includes two quarters of Java programming after the Introduction to Programming course I took. In addition, that program covers the same website coding elements I did: JavaScript, jQuery, and PHP. My program spends that time diving into design (two quarters of design). The design courses were what made this program interesting to me. I love studying design!

So, I’m quite happy with labelling myself a web designer vs a web developer. Actually, finding an accurate label for what I love, what I offer and what I “bring to the table” is exactly what I want. I don’t want potential employers to think I have a skill-set I don’t have. That doesn’t end well for anyone.

Some More Thoughts On Databases

Carl Setzer
white caution cone on keyboard

Man, this quarter had so many “aha” moments for me. The biggest for me? Well, just how little I knew. Databases have been a key part of my studies at Edmonds College. Though I did a lot in Access, I worked with MySQL several times. In PHP, we spent (I thought) a fair amount of time on MySQL. Now, as I hit the end of the quarter, I KNOW I’ve learned a lot, but I see huge gaps in my knowledge. If nothing else, I have developed a huge appreciation for database administrators. 

Why I decided to study web development

Carl Setzer
information sign on shelf

I came to study web development a bit differently than most (more on that journey here). Much of my background has been in some variant of communications. Lots of writing (I’ve loved writing for years…it’s what got me started in blogging), but also photography, newsletter creation/editing/management, web content, public affairs and policy…my list goes on a bit here. Over the years, I started exploring website creation. Mostly just exploring on personal projects. In 2000, I created one for the church I worked at. I then worked specifically in communications roles in a few companies. The past 10 years or so, I’ve focused on digital marketing. This includes pay-per-click, SEO, content marketing, blogging and social media campaigns. Websites have been crucial elements of that. I created and managed several sites, mostly WordPress sites, but several others as well.

I was struggling to choose between web development and graphic design. Web development won since I’ve long seen the web as the future of communications. Now, though, it’s really, well, the “now” of communications. And I really want to grab hold of the now, and what’s coming. With web development, I guess I need to explore Web 3.0.

The Business of Data

Carl Setzer

This quarter I’ve heavily focused on data. Of my three classes, one is on SQL and another is focused on database theory and design. As part of the theory and design class, I’ve been thinking a bit about Business Intelligence (BI) systems.

What are BI systems?

Business Intelligence Systems are tools that enable management (and other people) to analyze business activities. This includes past and current activities. Additionally, these tools are extremely valuable in predicting future behavior. They enable organizations to assess their effectiveness, strategize and plan for the future, as well as control various elements of the business. Ultimately, their function is to assist and guide decision-making. 

How do BI systems differ from transaction processing systems?

Transaction processing systems, aka: operational systems, facilitate and monitor primary business operations such as sales, purchasing, and inventory control. They are involved in the ongoing stream of daily business operations. Operational systems are, generally, the core program of the business. 

Business Intelligence Systems focus on management’s decision-making and analysis needs. Often, BI systems are disconnected from operational databases. BI systems pull their data from three possible sources:

  1. From the data within the operational database. However, they do not modify, insert or delete the operational data. It’s critical that analytics remain separate from the operational system. 
  2. From data that have been extracted from the operational system. This database might be completely different from the operational, including being a different DBMS, or even a non-database tool like Excel.
  3. BI systems can also analyze data purchased from third-party data vendors. 

I am finding data systems to be incredibly fascinating. Though it is one of the “areas of the future”, that’s not the whole thing. I see how valuable data is to, well, everyone. There are so many ways to benefit any organization and so many ways to misuse it.

Happy Thanksgiving!

Carl Setzer

Here in the US, it’s Thanksgiving, a day where we’re supposed to step back and look at what’s good in the world, and, well, be thankful. It’s challenging to not obsess over the problems, over what’s wrong. I’m thankful for my family, good friends, and the opportunities I have.

And for each of you, my dear readers. Thank you for reading my thoughts and for being a part of my life.

* I created this with Adobe Spark using a built-in theme.

How lost am I without my phone?

Carl Setzer4 Comments
antique broken cell phone communication

Oh, how lost would I be without my cell phone? Tis a question posed by Rory on his blog “A Guy Called Bloke” (hat tip to to Fandango, whose post is what I’m, ultimately, replying to).

Ok, I am not “lost” without my phone. There have been a handful of times in the past few months where I have, deliberately, left my phone at home. Ok, not exactly “deliberately”. I left home, realized my phone was on my desk and opted to not go back for it. For a quick run to a coffee shop, or grabbing dinner out somewhere, it’s fine. But, for me, most everything is on there. My shopping list is there. It’s a backup payment method. My camera is there. My notes. Maps/directions. My calendar. My Kindle app holds many of my books. And then, of course, is my ability to connect. Good luck trying to find a payphone anymore! My cell phone has taken the place of so very much of my old accoutrement, for which I’m grateful.

In the end, I value having my phone with me. It’s a deliberate choice in many ways, and one I’m quite ok with. The only thing I’d say to someone who doesn’t feel the need to always have their phone with them: good luck finding a payphone if you need it.

Skill Acquisition

Carl Setzer

I was chatting with one of the baristas at my favorite local coffee shop earlier today. I like how she described her current, I guess I’d call it “focus”: the acquisition of skills. She’s gained barista skills, store manager skills, she’s now working on hair-dressing skills. There was far more to that, but you get the drift.

This describes much of my career life. I’ve loved learning, new skills, new business types, new business functions (you can see the range of work I’ve done over on my resume). I relish breadth of knowledge. However, I did get to a point where I wanted depth, to become an expert in something. Much of my mental effort over the past few years has been seeking that something.

As I love so much, and focus requires denying, saying “no”, this has been a painful challenge for me. But I’m making progress. I do have something of a focus now. Something.

When I started down this web-development path, I assumed that at the end I’d be good at making websites and, well, then I’d make websites. Oh, my goodness, no…it’s been far more than that. I’ve studied data systems, systems analysis and design, graphic design, programming, project managment…so many things, and I would argue I have explored databases and system analysis in more depth than I have HTML, CSS and JavaScript. So, even while refining my focus, my opportunities have expanded.

Back to my friend, and to anyone else out there in a similar place: there’s value in focus. Maybe, to start, just start compiling a list of what you want to study/learn. First, having a list is the first step in a plan. And having a written list makes it much more likely to happen. Also, you’ll start to see patterns. Within that will be the first inklings of a focus.

I’m working on the same. I’ve started journaling on paper again (I’m using a Leuchtturm 1917, if you’re interested). And that’s where I’m working on this sort of thing. Paper engages the brain differently, which I find important. It also slows me down (I type pretty darn fast). Right now, I’m focusing on the kinds of work I want to do. Do I want to code? Do I want to design? Do I want to dig into data? Manage projects? Figuring out these elements, I can then craft a plan to achieve them and build the next phase of my career.

Have you done anything like this? What do you think of this notion? Let me know!

Help your audience find your stuff

Carl Setzer
man holding mug in front of laptop

A few days ago I was scrolling through Instagram, as we’re want to do these days. On a rather popular site (for some pop-star) was a post featuring some product. Whoever crafted the post wrote the standard “link in bio”. Then the top comments were asking “where’s the link”? Interest piqued, I followed the link. The landing page showed links to a blog and plenty of pages, but where to find this specific link, this product was unclear at best. This caused me to cringe. People are interested in this item and they’re having to play “hide-and-seek”. You don’t want to do this with your fans!

I am reminded of a developer maxim (I believe it was said by Jeff Hawkins, creator of the Palm Pilot) about minimizing the number clicks you need to access information. I can’t remember the specifics of that quote, but the basic premise is the fewer the better. Each click builds frustration, which is worsened when the process isn’t clear. Also, having to guess where to click next is a key element of bad UX. I assume they shared the information in that post hoping to engage their audience and sell some stuff. Clearly, that wasn’t successful, or at least not as successful as it could be.

There are a number of ways that this could’ve been executed better. Now, I understand that Instagram gives you one link. One! And no links in the content are allowed. Plenty of folks have developed solutions, however. The easiest (to me) is linktree. Elegant in it’s simplicity, linktree simply collects your links and serves them up in a clean, clear list. This is a highly used tool: you see it in many profiles. Here’s mine for example.

Another, perhaps slightly more complex solution, is to create a landing page on your site with all the links you reference in your posts. I would itemize them in list, with the dates and post titles and also the images of the Instagram posts to make it very clear which link goes with each post.

Put a little thought into your anticipated user flow, into how you want them to find your information. How easily do you want to make it to buy your stuff? To interact with your latest “thing”? Providing clear calls-to-action, clear directions, and clear paths to finding what they want makes your user experience good and enjoyable. That helps good ol’ conversion, which ensures your project keeps moving. Great things, right?

My thoughts on this horrifying story: “Disability Activist Dies After United Airlines Destroyed Her Custom Wheelchair”

Carl Setzer
man showing distress

Earlier today I read this: Disability Activist Dies After United Airlines Destroyed Her Custom Wheelchair. Dear friends, please allow me to step upon my soapbox for a moment.

This event horrifies me. First, and foremost, United, and the airline industry writ large need to embrace that wheelchairs are beyond critical to their user’s health. Engaracia’s case demonstrates that dearly.

Her treatment by United, both in the hours at the airport (5 hours?) as well as the being strung along for resolution are monumentally horrifying. Simply stunning in the lack of basic empathy and compassion. As much as I want United to be held accountable for such dreadful negligence, I want to call out the entire airline industry. Over 10,000 wheelchairs destroyed per year is…disgusting…as is the collective shrug in their response.

I deeply value accessibility and diversity. To see something that so egregiously violates that value pains me.