Chaos Tamer
I have managed cutting-edge and strategic communication projects, developed high-impact marketing campaigns effectively utilizing multiple social media and traditional media channels, project management plans that heavily utilize collaboration with diverse stakeholders, and increased positive interaction within teams, customers, as well as with critics.
I view communication as more than just writing. Over the years I worked in print, including a stint in a print shop (three-stage-web, AB Dick, and even an antiquated Heidelberg press). I witnessed the shift from “shooting-plates” printing through the emergence of desktop publishing. I bear many memories of Quark’s beauty and its transformative impact. And have been part of the journey as we’ve moved from Quark to InDesign.
Creating and managing newsletters delights me to this day. Memories of bulk mailing and the aggravations of the postal system evolved into navigating email newsletters. I’ve come to deeply value Mailchimp and modern CRM tools.
I see the web as the future of mass media and communications. I have over a decade of blogging experience, both personal and professional. I’ve used the medium to engage with the full range of stakeholders: clients, customers, and critics. Successful at building organic SEO as well as online advertising (pay-per-click, Facebook and Twitter ads, etc) to increase market presence. I know how to maximize email campaigns with various CRM tools and Mailchimp. And I’m familiar with traditional media as well, everything from writing and distributing press releases to creating flyers, brochures, posters, and bulk mail newsletters.
And I’ve deployed websites with HTML, CSS, JavaScript, JQuery, and PHP. I also know tools like FrontPage and WordPress. Wix and Squarespace also reside within my repertoire.
Some of the results I’m proud of:
Good ol’ Grammarly! I don’t generally pay attention to these updates, but this one struck me.
As I value my writing skills, this made me happy. I’m lapping the competition? Cool!
I’m more productive than average and have higher mastery, too.
And I’m more creative, or at least have a broader vocabulary, than most:
I find this satisfying as I deeply value my communication skills, especially my writing. The hard work I’ve done over the years has benefitted me. Which I find wonderful.
Some time ago, I created a list of alternatives to Adobe’s and Microsoft’s key software offerings. A filmmaker by the name of Joris Hermans created a video featuring a nice list of Adobe alternatives.
I’ve explored a few of these, but most are unfamiliar to me. I want to explore them, but it will be challenging to do so in the near future.
Have any of you explored any of these tools? Oh, and Joris closes with a request for Acrobat alternatives. Do you have any suggestions? I’d love to hear them, and I’m sure Joris would, too.
I spent some time this morning trimming this video out of Trinity’s service last Sunday. A local choir, the Evergreen Ensemble, performed with us; their music was stunning. As I was watching (I was running media that service), I thought “I want to pull this out and post it on our socials”. So, I whipped open Premier Pro and made this little piece to share (posted on YouTube, Facebook, Instagram, and TikTok).
I am always pleased when I get to create fun projects, even small ones like this. Though I’m no master of Adobe stuff, I enjoy getting in with this stuff. For a bit of creative diversity I used Canva to create the thumbnail. I’ve come to deeply appreciate Canva’s simplicity. It makes creating something like this fast and clean.
I do love creating content and managing websites and social media. I find this work delightful and fulfilling. I guess I should find ways to get more of this in my life.
I spent the day editing a video for distribution on social channels. I do love that kind of work. This image is one of the thumbnails I created on Canva. It boggles my mind how quickly I can create something like this. I have many memories of using Photoshop for such things. I love living in the future!
How do you fix a broken pizza? With tomato paste.
Crafted this one up on Canva, which lately is my go-to for quick graphic needs. Whether YouTube thumbnails, a quick poster (like this one), or to add text of a haiku to one of my images, Canva is solid. It is very powerful, with lots of templates, lots of fonts…you get the idea. Of course, it’s nowhere nearly as powerful as Photoshop, but most folks never need that kind of “umph”.
I’ve known people whose business is dependent completely upon a single platform. YouTube is a huge one, but I also see people 100% dependent on Instagram, TikTok, or even Facebook, for their business. I’ve been thinking a lot about that recently.
A friend of mine, due to the LastPass hack, lost access to his YouTube channel. Then there’s the drama over at Twitter, with people being banned from the platform on the whim of Mr. Musk, and I can continue. So, I hope you’ll understand that I highly recommend that you DO NOT rely 100% upon a single platform where you have no control.
Social media sites are great tools for connection, but they’re best for directing people to a website. One you own, you control. Encourage folks to subscribe to a newsletter, or the website. Then, by combining your website with blog posts and newsletters, and you have a very powerful tool to stay connected with your audience even if you’re blocked from a key social channel. Also, if you have a website connected to your social platforms, your audience has a way to find and reconnect with you if you lose access to YouTube, Twitter, Instagram, TikTok, Snapchat, whatever.
I particularly like sites built on WordPress, as it’s extremely portable. Wix, Squarespace, and the like are tied to a single provider, too. With WordPress, I can port my website to another hosting company with relative ease (related: make sure you back up your files somewhere other than on the hosting platform).
Be strategic with your digital portfolio. Be prepared for various calamities, as well as for the eventual falling out of whatever must-use platform the people abandon next. Technologies evolve. Audiences evolve. Platforms evolve. Business sustainability requires you to be thoughtful and strategic.
A blogger I highly admire, Bernie Michalik, posted this article looking at the whole Dark Brandon meme that’s running through the internet right now: On The Good and Bad Aspects of Dark Brandon (a quick aside for those unaware of the meme “Let’s Go Brandon”, it’s basically an anti-Biden euphemism. If you wish to explore it further, here’s the Wikipedia article.)
I understand that it feels good, at one level, to meet political invective head-on. However, I find it counterproductive. Bernie pulls an apt quote:
“Never wrestle with pigs. You both get dirty and the pig likes it.”
George Bernard Shaw
So, my thoughts? As Luke Skywalker put it, “This isn’t going to go the way you think”.
It’s best to keep our end goals in mind. Which, hopefully, isn’t just to score pyrrhic points in the eternal game of poltical one-upmanship.
In my current role, I’m preparing to cover for our communications coordinator while he’s out on paternity leave. This will last through November, and my contract is up at the endo of December.
I covered for him 2 years ago on his last leave, so I know quite a bit about the work (check out samples of that work here). Last round, though, we were at the beginning of the pandemic, so my main focus was on creating and editing video for our services. This round, our video production needs are minimal (we’re fully back in person and streaming. Not much video editing at all). Though we’re launching a stewardship campaign, which will have a video component, we’re outsourcing that. Most of this round’s work will be newsletter maintenance and bulletin creation. I’ll also be doing social media work, some graphic design, and some writing. It’ll be fun.
This gives me pause. I’m good at communications work. The main reason I chose to study web development grew out of comms. I get consulting work for my comms and marketing knowledge. Yet, I also love more general tech. I really enjoyed my Cisco networking classes, the hardware classes, and my current Enterprise Architecture class. Of course, more traditional IT work seems to pay better. And there is a lot of competition for communicator roles, especially with all the changes in journalism careers.
So, I’m not sure what will come of all this. Will I try to leverage my experience in this contract role into a FTE comms role somewhere? Or do I want to be straight tech? Or is there something else I haven’t seen yet? Oh, the mystery of life!
This morning I received an email where the content was predominantly jpegs. Nothing inherently wrong with this, I guess. However, putting blue-text “links” in the jpeg is almost useless. Sure, I can retype that 30-character URL, but most people are unlikely to do that. Lots of folks won’t even know to do that. This one was peculiar since the content is mostly text. Why a jpeg? Anyway, it pretty much ensures no click-through. Not to mention is not optimized for mobile, or for accessibility tools.
Personally, I retype these (if I only have an image to work with), though there are plenty of OCR tools to convert them to text. Often, the originator can provide the Word document that this was created in. One other option, which works reasonably well, is within Google docs.
In today’s media landscape, using stats in your communications is an important skill. Of course, it’s important to recognize the limits of stats in describing a particular truth.
This xkcd comic reminds me of the great line: “lies, damned lies, and statistics“.