Category: Social Media and the Web

Social media presents huge opportunities to engage with all your stakeholders: customers, owners, and the larger community.

Pro-tips to maximize social media marketing

Carl Setzer

I subscribed to Ragan’s PR Daily years ago. Ragan provides timely insight into the current state of PR and it’s related fields.

Lauren Friedman just posted “3 tips for creating a real-time marketing command center“. Her points are spot-on. Read the article! However, here’s the  highlights:

  1. Social Media marketing/PR is about engagement (sorry for the buzzword, but it’s important to get this). Listen to the audience, read hashtag threads, know what the discussion is about and your relevance to it.
  2. Know your market! How is your audience going to respond your commentary. And, sometimes, silence is valuable. One doesn’t need to be involved in every high-profile discussion, and at times it’s critical to steer clear.
  3. Teamwork: having valued “ears” you can bounce ideas off “right now” is valuable. Diversity is key to those teams, ensuring you avoid the tone-deaf statements.

So, take a minute and give it a read.

The independent artist and social media

Carl Setzer

Earlier this evening I attended a performance by Aaron Strumpel at my church. Talking to the musicians afterwards, I was reminded of several ways that modern technology is changing the music business. Yeah, there’s tech impacting performance, but that’s not really what’s got me jazzed right now. No, it’s the way the music business is transforming due to social media.

Artists like Amanda Palmer and Zoe Keating have carved a living out of the modern music business. They’ve mastered an evolving toolbox that revolves around social networking. Interweaving websites & blogs with Twitter, Facebook, Instagram, YouTube, KickStarter, Patreon, along with such classics as email. With a blend of genuineness and talent, they’ve built a worldwide fan base who delight in any opportunity to assist these artists they love. Ultimately, the key is a genuine delight in their fans. By loving them, taking pleasure in the interaction, these fans are passionately in love.

In Amanda’s book she talks about selling 10,000 albums (which her label defined as failure) and 10,000 Kickstarter investors. In so many ways, 10k is not that dramatic. But she’s been able to leverage and engage that audience. If she was simply making a living, that, to me, would be glorious success. However, she’s been able to launch some very innovative and novel projects. A success beyond measure, in my eyes. And her audience is intimately involved, more than the fundraising. An additional layer of richness.

This plethora of tools speaks to opportunity. Opportunity which excites me; I see great things arising. And I both look forward to witnessing the glory of what’s coming, and taking part. For I always seek to be part of cool things.

Twitter, Facebook and the next thing

Carl Setzer
social-media-collective

I’ve thought a bit lately about social media platforms. For me, Twitter seems to becoming more dominated by brands and “community” profiles. Most of my recent new followers have not been individuals, but brands/services. But that’s really only a piece of the pie.

From a US/western cultural perspective, Facebook and Twitter have probably hit their highest volume. I expect there’ll be incremental growth, but the ability to really leverage these two mostly consists in engaging folks already there. And there’s the digging through the morass of content; EVERYONE is on Facebook, nearly everyone is on Twitter (at least as far as brands go).

There’s something to be said, though, for being part of a community as it launches. Early users of sites that become popular end up with richer connection opportunities. Now, the glorious question is “what’s going to be the next big thing?” Welp, god knows. The best way is to be dipping your proverbial toes in everything, which is what I try to do. Whether Instagram or Snapchat, I’ve made it a point to explore them. I also make it a point to keep “young folks” in my life, and ask them what sites/apps they’re using.

No, I’m not projecting the death of Twitter, or Facebook. I do see these platforms evolving, though, and somewhat stagnating. For me, I want to be aware of what’s coming, where the cool kids are. Living ahead of the curve has been a desire for ages. As much, tech-wise, as my budget allows. By establishing presence on newly minted app and web goodness, I seek readiness to pivot as the winds of social media life flow.

Time Management and Some Advice From Om Malik

Carl Setzer

Lately, I’ve been thinking about how heavily I use social media. As it’s part of my function for the C&K Team, I easily can spend hours each day wrapper up in it. Lately, I’ve noticed I’m slipping on things I value, the most obvious one writing. The quality of my writing has slipped, as my focus has been on getting content out, not on writing the best stuff I can, on magnifying my quality.

Om Malik posted this recently: Non-Social. He’s backing away from high-level engagement upon all the social media platforms. Going so far as deleting the apps from his devices, so I assume that means he’s only using Twitter/Facebook writ-large from laptops/desktops.

I don’t know if I’m ready to go that far (yes, he’s only going dark for a week, but still…) but I feel that backing off from social stuff will give me more time to focus. I’ve had several folks requesting me finish some of the books I’ve had on the back-burner. With NaNoWriMo (National Novel Writing Month) coming up, this might be a good way to leverage my time. However, I haven’t put much thought into novels lately. So, we’ll see.

Anyway, I have some essay ideas I’m pulling together for Medium  (I will have new content up there this weekend) and have some short-story ideas to flesh out. So, I must cut back in other places. Of course, I shan’t disappear entirely. If anything, I hope to be more relevant on the internets.

My newest web project: ForwardFacing

Carl Setzer

I’m moving all my more formal business and technology focused writing over to my new website, Forward Facing. The goal is for CarlSetzer.com to be more of a personal site. Forward Facing will showcase my writing and web work in a more professional manner. At least that’s the plan.

Part of the fun with this, though, is that ForwardFacing.net is showing up in Twitter’s spam/malware database. I guess the prior owners were nasty with it. Anyway, I’ve made the initial request of Twitter to get removed from that list. Which me luck.

Twitter and Rage

Carl Setzer

Every so often I read something on twitter which infuriates me, filling me with horror and revulsion.  I long for the power to remove such wretched souls, deleting the parasitic blight. However, I know that is not my path. Reveling in rage only fills me with misery. I seek the right response, though,  one which shows them the destruction they wreck. Perhaps, someday, such shall be found. Until then, the best I see is to act with kindness to their victims.

Modern Business, Social Media, and @Taylorswift13

Carl Setzer

Inc. has a great piece looking at Taylor Swift and her uber-successful social media dialog with Apple. I’ve been very impressed with Ms. Swift. Her savvy social media execution has helped build her into a powerful brand. This is a woman who will have a powerful impact for years to come.

The article sums up the tools she used for success in this case nicely. She maintained a respectful tone in her dialog with Apple (I’m reluctant to use any other term as she made a statement and Apple, extremely wisely, took the advice). They also look at the way she’s managed her relationship with her fans, with which I think she’s done an exceptional job. And I adore the way she’s poked fun, in a very positive way, at the media speculation and harassment that follows her.

Ms. Swift is a bright, talented and engaging woman, who I think has done an exceptional job to date managing her brand, life and business interests. There’s a lot to learn from her savvy, no matter the sector you find yourself in. And if you’re in the arts, there’s tons.

Zorpia Blues

Carl Setzer

I’m seeing a bunch of emails from friends and colleagues from Zorpia. It ostensibly seems to be a social networking, but clearly is a phishing scheme. They will look like invites from a friend. Do Not Open The Messages From Them!

Here’s a blog post that sums up the joy.

Along with this, always double check with the assumed sender before you click on these sorts of things. And, even if they say “yeah, it’s a great site”, spend a little time with Google to verify. It’s really hard to undo this sort of damage.