Another of my chums has abandoned Twitter. For him, the problem boils down to communication. The platform blasts out 140 character tidbits, a pretty small droplet of information. Twitter’s strength is for the mobile, sending these small info drops from moment to moment, wherever you are. Such things are the FreeRoxana campaigns utilize this amazingly well. For many of us, though, perhaps most of us, Facebook is better. It’s easier to control who sees what, you can post more information, and for many of the key platforms, there are robust mobile applications. Twitter is still a valuable tool, but it looks like it is starting to shake out, as far as who it is valuable to.
Category: Social Media and the Web
Social media presents huge opportunities to engage with all your stakeholders: customers, owners, and the larger community.
Web Comics
from xkcd.com
Seattle PI
I’ll let you read the article, but the gist is that the Seattle Post Intelligencer will be shutting down print operations after tomorrow’s edition, ending a 146 year tradition. In the article, one of the copy editors, a Glenn Ericksen, asks “Who needs copy editors on the Web?” Well, Glenn, quite a few sites do. For publications like the PI to really make it as a professional web publication, they will desperately need copy editors. My believe is that news sites will need to maintain the highest standards in order to justify their readership. And failings will be far more magnified for them (just look at all the snarking about basic grammar errors on any major site). Thus, copy editors, and their kin, will have a place. Well, I hope for such.
As a long time subscriber to the PI, and a one-time paperboy for the publication, this is truly a sad moment. Watching their website evolve over the past few years, and seeing some of the talent they’ve brought on board recently, I believe this “paper” is one of the best positioned to do well in the new media order.
*Update: The PI’s Executive Producer Michelle Nicolosi wrote a good piece describing the PI’s efforts to be relevant in the new media world.