Tag: brand

Fun With Photoshop: Safeway & Albertsons

Carl Setzer

Several years ago now, grocery chain Albertson’s acquired one of their rivals, Safeway. (If you didn’t know this, here’s an article to bring you up to speed)

Reminiscing about that I had the idea to combine the two logos. Not very timely, but seemed kinda fun. Anyway, one of my goals is to do something with Adobe every day. So here’s today’s goofing around.

SafeBertsons
Safeway and Albertson’s Logo Mashup

Great Design Example: Exquisite Poster

Carl Setzer

I’ve long admired Debbie Millman’s design chops. It was really awesome to see this poster she created for Print Magazine. Its elegance resides in simplicity and clarity. As a fan of Swiss Style as well as the Japanese minimalist ascetic, this really speaks to me.

What do you think?

 

Some thoughts on Bios

Carl Setzer

I was doing some research recently into the all important bio, that “about me” section of every website. I realize that there are some key things in every bio, and then some crucial differentiating elements.

Key things everyone should have in a bio:

  1. Who you are? You know, your name
  2. Company/Brand
  3. What do you do? Current function or role
  4. Values
  5. Your experience
  6. Some accomplishments
  7. A catch phrase is always great

Differentiating Features:

  • Should you write in the first or third person: this depends on your personal brand. Are you a huggy/feely type of person? I recommend a first person bio. One that provides human warmth and connection (using “I” and “me”). Now, if you’re highly professional, very analytical, very interested in keeping that professional boundary, then I recommend a third-person bio (ie: “Carl Setzer is…”, “he believes…”, that sort of thing).

So, like this one, many websites are written about you, so a bio might seem redundant. However, it’s not. It’s a quick overview and a great introduction. Also, a well done bio can be used on LinkedIn, Twitter, Facebook, etc.

I recommend you actually start your website efforts with your bio creation. It opens up so very much.

What have I left out? Let me know in the comments.