Tag: future

Why I decided to study web development

Carl Setzer
information sign on shelf

I came to study web development a bit differently than most (more on that journey here). Much of my background has been in some variant of communications. Lots of writing (I’ve loved writing for years…it’s what got me started in blogging), but also photography, newsletter creation/editing/management, web content, public affairs and policy…my list goes on a bit here. Over the years, I started exploring website creation. Mostly just exploring on personal projects. In 2000, I created one for the church I worked at. I then worked specifically in communications roles in a few companies. The past 10 years or so, I’ve focused on digital marketing. This includes pay-per-click, SEO, content marketing, blogging and social media campaigns. Websites have been crucial elements of that. I created and managed several sites, mostly WordPress sites, but several others as well.

I was struggling to choose between web development and graphic design. Web development won since I’ve long seen the web as the future of communications. Now, though, it’s really, well, the “now” of communications. And I really want to grab hold of the now, and what’s coming. With web development, I guess I need to explore Web 3.0.

Seth Godin: I Hate This Restaurant

Carl Setzer
Photo by Burst from Pexels

I always appreciate Mr. Godin’s insights. Today’s blog post reminds me of something I’ve long thought about: understanding what you, and your business, offer the world. If you try to please all people, well, you aim for the middle and become a commodity. That only seems profitable by the large, mega-brands that can operate on huge scale. Most of us need to focus on the niche, on being unique. This requires creativity and insight. Those that master this space impress and inspire me.

Seth Godin: I Hate This Restaurant 

Featured image by Burst from Pexels

The Past, The Future, Focus

Carl Setzer

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p style=”font-size:16px;”>yet I look to the future

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Met a really cool guy today. A former Navy nuclear power program sailor, just like me. Though he is quite a bit younger. 

Swapped stories of our respective experiences, which I enjoyed. Yet I often worry in those moments that I’ll become like the subject of Bruce Springsteen’s “Glory Days”, a relic, trapped in the past. Grave fate, for me, at least. 

Video, Shoots, and Real Estate: Thoughts on the Future

Carl Setzer

Did a video shoot today with the owner of the company I now work for. It was his first video with a videographer, so he had to work though nervousness and his desire for perfection. I was quite pleased with how things went. And that he came away with a ton of ideas of how we can make the next one better.

Preparing got today reminded me of the one below, where I am on camera. I’ve been behind the scenes many, many times. I do like being in front of the camera, I should do more of that. Maybe, once I have my real estate license back, I’ll go full on into being a YouTube agent. One of many possibilities to explore.

So, the video below is one I made with the C & K Real Estate Team. I really enjoyed making it and have thought, many times, it would be a blast to do more.

What do you think? So many options, do little time.

Anand Giridharadas’ TED Talk: A Letter To All Who Have Lost In This Era

Carl Setzer

I love well crafted writing. Mr. Giridharadas’ letter, read below, gracefully captures one of America’s most painful divisions. I, like him, get very excited by all the possibilities within the coming culture. I forget, also, the many who find their identity challenged, status eliminated. Perhaps illusions shattered. Many of us find it easy to gaze down our spectacles at these people. Doing so damages our witness, denies the hope that I long for. What place exists for these folks? And if we truly value compassion, we need to look at this with a honest, self-aware gaze.

 

 

Exploring Downtown Seattle

Carl Setzer1 Comment

My home was once there
The outward shape is still there
And yet, it’s transformed

Walking these old streets
Visions of dirty concrete
Echoes of our past

Grime and poverty
Once marked these streets with their truth
Now airbrushed away

Walking with dear friends
Explorations of this past
Amongst my future

Thinking about the past, present and future

Carl Setzer

I’m in yet another transition period. Compared to so many of my friends, I seem to spend more time reflecting on transitions than most. I like to think it’s my thoughtful nature, but it quite likely simply stems from my plethora of insecurities.

Today I fit in time for an evening walk. The heat made it a bit less delightful, but otherwise it was fantastic. Walks are times for me to get exercise. My mind gets clear, my head empties of the running rambling commentary echoing about my mental recesses.

While walking (and listening to Debbie Millman’s “Design Matters” podcast), I got to thinking about my different blogging platforms. For some time, I’ve felt I’ve overdone my blogging presence. So I’ve drawn back quite a bit. I’m now down to three sites: this one, Not Just Seattle and QuestionsAll, my poetry blog. And now I struggle. Each site has cost, with hosting, domains and, of course, upkeep time. Each one has its own success. Poetry gets the most consistent readership, more WordPress followers, and far more “likes”, my main source of engagement. Not Just Seattle gets higher page views, at least for the more popular posts, and has the most subscribers. Then there’s this site. It’s not the most well read of my sites, very few subscribers, but it’s my name. I guess that’s the most “me” there is. It’s the highest ranked page for my name on both Google and Bing (note: on Google, this site comes up on page 2, since this other Carl Setzer, who opened a brewing business in Beijing, getting featured in such publications as Forbes and Fortune, has stolen so very much of my SEO).

Each site gives me something, fills me with elements of joy. My personal challenge, though, is to streamline my sites. The goal: one site. I’m starting to think that’s a foolish dream. Yet I would like to lower my spend some. Of course, I could focus ways on making the sites cover their expenses. Hmmm….

I’d love to hear your thoughts and ideas. Do you prefer one of my sites over the others?

I do appreciate my readers oh so very much! You all mean the world to me.

Wishing each of you joy and peace.