Tag: real estate

Some Thoughts On The Tom Ferry Podcast

Carl Setzer

I listen to podcasts most every day, sometimes more than one. As I’m back working in real estate, the past few mornings I’ve listened Tom Ferry’s podcast. He’s a well regarded coach to high caliber agents.

Today’s edition was “Elevating Listing Videos to A Viral Art Form“. One of the touchpoints in this was a viral video created by the guests, Tim Smith (a real estate agent out of Orange County, California) and Chris Stacey (a film maker). The viral video, well, I should call it a film out of respect for the creators, was focused on one of Tim’s listings. This gorgeous, waterfront home is stunning, and well showcased in the video. But you’d never see it as a property home tour. It’s something unique.

I had to look up what a “Duffy” is (it’s a small boat…the video will define it better than I can). I’m afraid I’m ignorant of things super-wealthy.

Anyway, I found it clever and innovative. Not sure if this will change the nature of real estate videography, but it might. It certainly adds a new element that’s hard to predict.

So, give Mr. Ferry, Stacey and Smith your ears for roughly an hour. This discussion has value beyond real estate. It gives me some insight into where marketing as a whole could be heading. And I hope it does.

Video, Shoots, and Real Estate: Thoughts on the Future

Carl Setzer

Did a video shoot today with the owner of the company I now work for. It was his first video with a videographer, so he had to work though nervousness and his desire for perfection. I was quite pleased with how things went. And that he came away with a ton of ideas of how we can make the next one better.

Preparing got today reminded me of the one below, where I am on camera. I’ve been behind the scenes many, many times. I do like being in front of the camera, I should do more of that. Maybe, once I have my real estate license back, I’ll go full on into being a YouTube agent. One of many possibilities to explore.

So, the video below is one I made with the C & K Real Estate Team. I really enjoyed making it and have thought, many times, it would be a blast to do more.

What do you think? So many options, do little time.

Some thoughts a week in on the new job

Carl Setzer

Well, one heck of a week, and weekend. First week at the new job. My new team is awesome! One of my challenges is to stop working and head home. Good problem. Now, this coming week has some significant demands, so I expect I’ll be more effective at leaving on time.

While I was working at Eagle Country Construction, I opted to let my license lapse. Now I’m going to renew it. Fortunately, my license wasn’t that far expired. I just need to take a bunch of classes and pay renewal fees, plus and “late” fee. I will have that done in a few weeks. After that, I can provide you and counsel.

Not sure all I will do with the license, but I am confident that real estate will be the main part of the next few years at least. What’s fun is the wide array of opportunities that entails. Besides your traditional buyer/ sellers agent, there’s commercial real estate (I definitely want to understand that better), portfolio analysis property management, portfolio management. Plus my experience in construction and permitting adds a lot of options, too.

I’m excited about the next stage in my career. There’s so much potential.

Please give me a like and follow. It helps things out a great deal. Plus, it’ll be easier to stay in touch.

Should I Become A Real Estate Mogul? 

Carl Setzer

I’ve had my real estate license for several years. However, last December I let it lapse. Over the years I held my license I closed no transactions…as an agent. My company sold bank and government owned homes. That was my focus. So I didn’t work with clients exactly. I worked with asset managers, on behalf of the institution that owned the house in our portfolio. I needed my license, but I never needed to go out and generate leads and such that’s part of being a real estate agent. Buy I know about the local market, how to price a home, how to market it, and I know the contract process better than most agents. So, though I haven’t a single transaction officially tied though, I’ve closed hundreds.

So, I’m trying to figure out what to do next. I’m nearing the end of my grace period with the state of Washington. After December, I’ll need to retake my real estate course work from scratch to renew. Right now, I just need to take a few hours of online course work and then pay the renewal fee. It’s very tempting.

In my current role, I manage the construction process from getting a contract signed around to having permits in hand. I believe that my understanding of the construction process coupled with my understanding of bank and government owner homes gives me a unique skill set in the real estate world. New construction, custom homes as well as real estate flipping and investing are things I understand well.

But, is it enough to make the investment worthwhile! Would I make back the investment in time and energy? I’m just not sure. What do you think? I’d love to hear your insights and recommendations.

Not sure I want to become a mogul. But I think I could make a positive impact on the world.

Thoughts on my latest real estate journey 

Carl Setzer

As you may know, I took on a new role at the beginning of the year: managing feasibility and permitting for a builder. What a journey it’s been! 

I don’t know how clear the title is, but “feasibility” is critical to our company. Can we build at a profit? To state the obvious, in our culture, profitability equals survival. 

The Northwest Multiple Listing Service provides a form specifically for this. I’ve been asked a lot about it lately: most agents never use it. And they don’t understand what it’s for. 

The purpose: time to explore the components of build-ability. For some projects, say a custom home, we’re exploring whether the costs fit into your budget. Will state, county or municipal rules let you build at all? If so, can you afford it?

Construction is cleaner but more complicated. Can what you are able to build sell for for a profit? 

In Snohomish County, well, the whole state, we have challenges related to growth management. Important concerns, for the good of the community, and the ecosystem we draw our life from. I’ll get to that soon. 

Keyboxes, Wild Goose Chases, and This Afternoon

Carl Setzer
Lavery - 15811 Three Lakes Road, Snohomish

In the Seattle area, we real estate agents use electronic keyboxes to access houses. Which means, when we list a home, someone needs to zip to the property and put one on. My team put a house on the market yesterday, and we really wanted to get the keybox on today. So, after getting copies of our keys, I head out. This home isn’t too far from my office, but with afternoon traffic, it took me over 1/2 hour to head out to Snohomish. Oh, a key (see what I did there?) element of this house: it’s new construction…and under construction. Now, per our schedule, the doors are on. And per reality, they’re not.

It was a true Laugh Out Loud moment to walk to the house, past the construction team with a keybox and look at the non-existent front door. So, I’ll be heading back…at some point in the near future.

Live and learn…live and learn.

 

A few recommended Real Estate articles

Carl Setzer

As you may know, I work in the real estate industry. I’m a licensed real estate agent, though currently don’t have my license with a brokerage, and work in the construction sector. With that, I watch the industry closely. These articles below cover national trends, which do impact us at a local level, somewhat.

So, a few interesting articles about the national market.

Enjoy!

Real Estate – Construction Thought Of The Day

Carl Setzer

A client saved a lot of money by buying house plans off the internet. However, the savings are being chipped away at by the needed engineering of the plans in order to make them compliant with local zoning and Washington State laws. Not sure if, in the end, they will still save money or these additional costs will raise bring up higher.

My advice: if you find a house you adore online, then, sure, go-ahead and buy those plans. Recognize that there will, most likely, be some additional costs associated with bringing the plans up-to-code locally. Make it about what you love, vs saving a few bucks here or there.

Hey, I fully support saving money. Just, well, make sure you’re not spending more money to save. Or, as a friend likes to put it, don’t step over dollars to get to nickles.

Thinking About Downtown Everett

Carl Setzer
Everett Logo

Yesterday I spent a little time walking right along Colby. I was struck by the large number of vacant store front spaces. Which surprises me, since retail space in the region is in high-demand. I guess we can see the upper bound of that.

Perhaps Everett is considered too far from Seattle. I find that interesting as it’s only 35 miles, 44 miles to Seatac airport.

There’s a great arts community up here, with the Everett Philharmonic, the Village Theatre and the Schack Arts Center, just to name a few.

Plenty of businesses occupy the larger buildings, banks, escrow companies, the offices for Snohomish County, and, of course, the City of Everett’s offices.

The city has an amazing amount of potential. I hope that the business community realizes it and helps Everett grow…and grow the right way.

Maybe that can Everett’s call to glory: smart and compassionate growth! Just a thought.

Gotta love those home renovation shows on TV

Carl Setzer

Finally made it to taekwondo yesterday and the gym today. This after a several week sabbatical of sorts. Was fighting a nasty cold for a few weeks, then sprained my ankle at taekwondo. Now, that sounds better than the full description. I sprained my ankle, at taekwondo, after my third JUMPING JACK! Jeez…I’m a black belt who can land jumping back kicks, and I lose my ability to walk normally from jumping jacks. Ugh!

Anyway, I’m slowly coming back up to speed, and didn’t push myself that hard tonight. Spent about 1/2 hour on the treadmill watching one of the real estate shows. This one is about buying fixers and flipping them.

I’ve seen the show before, and recognize the hosts. I admire their work, find the subject interesting. But…BUT…elements of the show boggle me. Today there was one moment where the project was nearly derailed because, in Torrence, CA, there’s a code preventing powerlines from crossing above pools. I get that, and it makes sense. What doesn’t, though, is how no one discovers this until the concrete patio has been poured. How did they get permits without having this addressed? Maybe California is different, and the grant permits after you build. But that seems quite daft.

The other thing this evening, which almost caused me to truly laugh out loud, was this shot where a host discovers a rat in this nasty, messy bank repo property. Now, don’t get me wrong, many of these houses have rats. When I was working for a real estate company selling bank owned properties, we had many. However, the rats were never, EVER a pristine white. Nor were they demure, like the one in the ad. The ones I’ve seen would hiss and snarl at you, and quite possibly chase you.

Anyway, that’s just my experience ruining the suspension of disbelieve. Don’t let that stop you from enjoying the shows. Just now that those shows aren’t, well, “exactly” realistic. So, having a team of folks who knows what they’re doing might be a worthwhile investment.