Facing Forward, Pursuing Progress
Several years ago Monica Guzman, then with the Seattle PI’s Big Blog, started hosting Big Blog meet ups. I stumbled upon one my posts from one, pinged the folks in the picture, and the discussion shifted to having a re-union.
So, we’ve launched the discussion. Part of the purpose for this post is to have the discussion in a single space, and not fill up our Twitter feeds.
Anyway, please comment below with ideas, suggestions, interests. Also, check back often. I’ll update this as it progresses.
Side note: I know I need to have the camera sideways, but am still getting the hang of that layout. It is rather awkward.
I subscribed to Ragan’s PR Daily years ago. Ragan provides timely insight into the current state of PR and it’s related fields.
Lauren Friedman just posted “3 tips for creating a real-time marketing command center“. Her points are spot-on. Read the article! However, here’s the highlights:
So, take a minute and give it a read.
I’ve thought a bit lately about social media platforms. For me, Twitter seems to becoming more dominated by brands and “community” profiles. Most of my recent new followers have not been individuals, but brands/services. But that’s really only a piece of the pie.
From a US/western cultural perspective, Facebook and Twitter have probably hit their highest volume. I expect there’ll be incremental growth, but the ability to really leverage these two mostly consists in engaging folks already there. And there’s the digging through the morass of content; EVERYONE is on Facebook, nearly everyone is on Twitter (at least as far as brands go).
There’s something to be said, though, for being part of a community as it launches. Early users of sites that become popular end up with richer connection opportunities. Now, the glorious question is “what’s going to be the next big thing?” Welp, god knows. The best way is to be dipping your proverbial toes in everything, which is what I try to do. Whether Instagram or Snapchat, I’ve made it a point to explore them. I also make it a point to keep “young folks” in my life, and ask them what sites/apps they’re using.
No, I’m not projecting the death of Twitter, or Facebook. I do see these platforms evolving, though, and somewhat stagnating. For me, I want to be aware of what’s coming, where the cool kids are. Living ahead of the curve has been a desire for ages. As much, tech-wise, as my budget allows. By establishing presence on newly minted app and web goodness, I seek readiness to pivot as the winds of social media life flow.
I, like so many others, have hit the wall: data overload. There’s SO much out there, interesting and readily available. Free, or so for all practical intent; very few barriers. Not too long ago, price helped keep this in check. Our resources to spend on magazines, newspapers and the like naturally limited out data-stream. Yes, we had free at libraries, but content was still limited (by the fiscal concerns of libraries as well as any particular mag being used or destroyed by another patron) and there was the time commitment. Clearly the topography has changed.
Content commodified: for creatives, this might be horrifying. I have a bit of that reaction. But this condition needs to drive a focus on quality. We content creators need to create the best stuff we can. And be aware of the subjective nature of “best”.
But “best” can still be buried within a sea of adequate. The tools for navigating this are still being crafted. I consider the hundreds of email I delete a day. All those newsletters I subscribed to. I’m interested in them, value the quality, yet am pushed past my time limits and am simply stuck. Then there’s my Google reader steam I haven’t so much as looked at in ages. And social media? Besides Facebook, I’m not trying to keep up with everything. I can’t read every Tweet. And I don’t have thousands in my stream. Much less Google+, Quora, LinkedIn, et masse. Nope: no keeping up with all of this without sacrifice.
I haven’t come close to mastery. Though I’ve explored ideas, from Franklin-Covey to Getting Things Done…still the feeling remains. Ignoring streams isn’t a satisfying solution. I tend to binge and purge.
What about you? You got this down? How go you triage your data-stream?
