DNA, Technology and Unintended Consequences

From Wired Magazine: “There’s No Such Thing as Family Secrets in the Age of 23andMe”

This looks at the fascinating intersection of biological tech with democratized data, laden with so many “unintended consequences” in the DNA market (is it right to call this a “market”?).

I believe there was no way to guess these issues would come up when humanity first developed medical insemination. DNA databases and the commodification of DNA data: I doubt we could’ve guessed this coming about 10 years ago, much less in the 1970s.

Many, many questions, so few answers. The way forward seems murky. I guess it always is.

Surveillance and Culture

In my Human Relations class we’re discussing corporate surveillance. In one of my responses I brought up my concern about how companies, tracking their employees, are then responsible for securing that data. In response, one of my classmates shared this video with me that’s quite relevant. As he described it, it’s a 20-minute Socratic exploration into data security and social surveillance. Some very interesting discourse, for me at least. Powerful questions to ask as technology’s ability to track our every move grows daily.

F***ing Annoying Robocalls

Gads! Yet another robocall on my office line. This one was about our “vehicle warranty expiring”. Massively annoying.

I, interested as I am in things marketing, I had to wonder what kind of ROI these provide. How many people bite on these schemes? How much money is made?

I expect that the investment for most of these comes in the acquisition of the spoofing software and the list of phone numbers to use for the fake caller-id. Either time, or a few bucks on some dark-web server. So, like spam email, a very low follow through rate is fine. The software probably sends out hundreds of calls a day (thousands?), so one or two folks responding and closing does, in the end, pay off. This calculus doesn’t include jail time, fines, etc for law violations. If these folks are offshore, they might be lacking.

My main thought: if you’re a legitimate business, I urge you to use caution with these bots. Confirming doctors appointments, is, I think, fine use of these technologies. For cold calling clients: no…dear god, don’t do it! Invest the time and resources to do this right. Research your contacts, know who you’re calling, and how you will make their life better.

What do you think? Let me know.

Exploring The Microsoft Surface

I’ve had a Surface for several months now. Only recently have I explored this thing in greater depth.

Just discovered the hand writing input option. which I’m using right now. It’s pretty good, in my opinion.There are some things it’s taking me a bit to get used to. One: the way it processes when I get to the end of entry line. Sometimes it takes a few seconds to catch up. On the other side, every so often it will start to process my entry mid-word.  Things often get weird. Every so often it will let me keep adding letters. Other times it just stops and gets funky. Probably my learning curve.

Have you spent any time on one of these? What did you think? I actually rather like it. We’ll see. I plan to explore it more.

And the Google Docs Phishing Scheme Continues

I just got this message from my college (taking an AutoCAD class at Edmonds Community College). It’s the Google Docs phishing scam. You get an email from someone you know that has “shared a document on Google Docs with you”.

Rule #1 with this sort of thing: DON’T CLICK THE LINK!

This has been around the interwebs for some time. The very first of these I saw, I called the sender and asked. And I’m sure you know what they said.

Now, if someone says they got one of these from you, it’s possible your account’s been compromised. It’s also possible you’re being spoofed (someone forged your email address in the “from” spot…it’s pretty easy, actually). I recommend immediately changing your password, since it won’t hurt. You should be regularly changing your passwords, anyway (yeah, yeah…I know…).

Anyway, live your digital life with a healthy dose of suspicion. Trust but verify, and any of a number of other security-esque cliches.

Clearly this is starting to grow again. Here are two articles to explore this fun further (both posted today)

Practice safe computing!

 


 

Subject: “<some name you may recognize> has shared a document on Google Docs with you”

Message:

 

“_______ has invited you to view the following document:”

 

 “Open in Docs” <—– DO NOT click on this link!

————————————————————————————————————————————-

Do not open the document! Immediately mark the email as Spam or Delete it. This is a widespread phishing scam targeting Google Apps. If you accidentally opened the Doc, your email account may be compromised, and your email address will continue to send the scam to everyone in your contact list. Several people at EdCC have already been fooled by this scam, so you may receive this email from someone familiar, such as your instructor, staff at EdCC, or other students.

We urge you to change your password and visit your account security page in EdMail to verify the applications that have access to your data in Google Apps.